Mobil CSA

>> Friday, November 12, 2010

Holton Farms of Vermont has created a unique business model centered on access, with a mobile farm truck reaching clientele across the economic spectrum in different parts of New York city.

I love this idea. It appeals to me on several levels, it helps farmers stay in business and it helps urban dwellers gain access to fresher food. It can be adapted to every part of the country.

Let’s face it, a lot of produce we find in grocery stores is not all that fresh. You just know some of it has been sitting a little too long on the shelf. Ever pick up a carrot and it is so limp you can bend it in half? Not very appetizing. Or how about those wrinkled peppers?

Farmers markets, currently set up in city parks and along country roads, are great if you have transportation to get to them. But this distribution network could be expanded to neighborhoods where transportation is not available. There are many parts of every city where city bus lines just do not reach so a mobil produce truck would be ideal. CSA membership fees could help cover transportation costs and members could get a discount on the price of produce.

The drivers could also take orders for other specialized items to be delivered on the next trip, such as, baked goods, canned items, cut flowers, etc. the size of the truck would be the limiting factor put businesses on wheels sounds like a great idea.

Now if only we had non-polluting vehicles that would be exceptional.


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